MARKETING +
SOCIAL MEDIA
• Content Creation
• Graphic Design
• Data Analytics
• Copywriting
• Social Media Management
During my time as a personal trainer, in order to standout and establish credibility you had to be featured in press & media. So when I started my career, I cold-called and emailed every media outlet that I could with a pitch to be featured as an expert.
I was featured in The Los Angeles Times, Harper’s Bazaar Netherlands, Vanity Fair Italy, Cosmopolitan, Town & Country, Forbes, Self, BuzzFeed, Us, Star, VH1, Refinery29 and more.
Then with the explosion of social media, from 2014 - 2020, I built enough of a community to be considered an “influencer” — which lead to brand deals, paid posts, media partnerships and more. I created two viral memes that have amassed over 70-Million views to date.
NOTABLE PRESS FEATURES
• At the peak, I had over 200k+ followers
• Instagram - 25k (converted to Sweat Factor in 2020)
• Facebook - 155k
• YouTube - 27k
• Email list contained over 10k+ subscribers
• Created two viral video memes amassing over 70+ Million views
THE NUMBERS
VIRAL CONTENT
SELECT PAID POSTS
• Paid partnership with Facebook
• Paid contract with Pure Protein
• Influencer campaign with SHAPE and Fitness
• Influencer video series with Lionsgate BeFit
• National advertorial campaign with Metamucil in Men’s Health Magazine
SELECT
CAMPAIGNS +
PARTNERSHIPS
INFLUENCER CONTENT